How’s your online presence?

Social media started as a tool to help friends and families to connect from all over the world but has now paved the way for entrepreneurs and organizations to build and promote their businesses.

In an Oberlo article on Social Media Statistics, Emarsys mentions that there are more than 3.2 billion social media users worldwide, accounting for 42% of the world’s population.

The third quarter of 2019 is about to end in a few weeks and if you haven’t focused on your social media strategy, now’s the right time to do so. As they say, better late than never.

Social media is king

...and Facebook is leading the way with over 2 billion active users.

A large percentage of consumers are actually using social media platforms to research about products so brands are taking advantage of these ever-changing platforms to reach out and engage with consumers around the world.

One of the best things about it in terms of marketing is that you can do targeting, so you’ll know that your product is reaching the right audience.

And it’s not just big companies who are using it. Even solopreneurs like you can grow your business with the right social media strategy!

Let's dive in.

Here are 8 tips to boost your social media presence before the year ends

1.   Choose the right platform (or platforms) and focus on that

You don’t need all of them. There are several to choose from depending on your goals and who your business caters to. Facebook is the largest among these platforms, but you may also want to consider Instagram, YouTube, Pinterest, Twitter and Snapchat. Even a profile on LinkedIn can do wonders if you want to connect with other business.

2.   Narrow down your audience

Social media platforms for businesses allows you to be more specific with who you want to reach in terms of demographics or geography, so you’ll know you’re seen by those who can potentially convert into customers.

3.   Create a social media strategy

You need to understand your target audience to create content that will appeal to them. Once you have that set, remember to be consistent. Have something fresh to offer on a regular basis and no, it doesn’t have to be selling a product all the time. Share articles and visuals, post helpful tips… Create something that customers will be able to relate to.

4.   Keep the human touch

A lot of things can be automated, nowadays. One way to boost your social media presence is to keep engaging with people who are on your platform by as simple as replying to comments and messages. By doing this, keep in mind to deliver good customer service.

5.   Create a call-to-action

This helps your audience decide on their next step. Do you want them to encourage them to inquire? Do you want to bring them to your website? Do you want them to shop now? Do you want them to like, share or follow? Others use this to make the audience subscribe, and this is great because it also helps your business generate leads.

6.   Check out your platform’s analytics

It’s a great way to see what’s working. This way, you’ll know what strategy to keep and what to stop.

7.   Cross-promote

What you post on Facebook, post it on Instagram, too and reach a lot more. There are many online that you can use to help you with cross-promotion so you can post in one go.

8.   Keep track on what’s trending

Be it hashtags, the newest competitor in the market, content, even issues relevant to your industry, keep yourself updated.

2020 is just around the corner. Follow these tips to help you end the year with a bang on social media presence before the year ends, and start 2020 with more followers, more engagement, more brand recognition, and more loyal customers.