How to Do Content Marketing for the Solopreneur

Mar 14, 2018

When you're pursuing a solopreneur business, soon enough you will realize that there are many moving parts involved but you're the only one doing the work.

That said, any goal you have may take some time before it comes to fruition. But this does not mean you should stop being a solopreneur and pursue another venture instead. In fact, being a solopreneur is one of the best things that can happen. You live the kind of life you envision while making money.

Content marketing is one of the areas in a solopreneur business that requires a lot of attention. There's no escaping content marketing. It's a powerful means of reaching your audience. Meaning, content marketing affects your bottom line.

The question we now have is this: How do you maximize content marketing with little to no help so that it brings you the best possible results?

Here are some useful tips to follow.

Keep a list of title ideas.

One of the things that streamline your content marketing is when you immediately take down a blog post idea each time it crosses your mind. This way, you wouldn't have to run out of topics to write about. You know how time-consuming and painful brainstorming can be. I suggest that you download an app on your smartphone that stores notes. You could also carry around a pocket notebook.

Always add value to your content.

Business owners who do things on their own know how important it is to make every piece of content count. It doesn't matter if you publish only twice a week; what's most important is that you're able to add value to your posts. One way to make a post valuable is to focus on solving people's problems. Another is to leverage storytelling by speaking from your personal experience. Lastly, don't forget your call-to-action.

Repurpose when you cannot create.

How do you maximize the "service life" of all your posts? The answer is to repurpose them. Repurposing content entails turning an old content piece you have into another format so that it becomes new and useful again. For example, you could compile posts on a single topic you've written months ago into an ebook. That ebook can be used as your lead magnet to grow your email list. Repurposing doesn't only save you more time, it also helps you reach a new kind of audience.

Tools are your best friends.

Without tools, you won't be able to take your content marketing to greater heights. Tools help you in several areas - from topic generation to proofreading to social sharing. Below is a list of free tools you can start using now:

Buzzsumo - Know what topics get more engagement. This is useful in the phase of deciding buzz-worthy topics to write about.
KWFinder - Research potential keywords to add to your content so that it ranks high in search engines.
Yoast SEO - A WordPress plugin that automatically checks your content for readability and SEO issues. It makes real-time suggestions on areas to improve.
Pixabay - Download and use free images for your blog posts. More options include Burst, Pexels, and Unsplash.
Canva - Create beautiful infographics and edit your images.

Figure out the most productive hours of your day.

Every solopreneur has that certain time of the day in which he or she feels most alive and able to focus better. It is during these hours that your writing speed and creativity doubles. If you haven't found out these hours yet, start by experimenting with writing at a different hour each day. Take note of how productive you are. Once you've discovered the rhythm, devote these times to content creation. Don't allow anything or anyone to get in the way.

Consider outsourcing.

There are solopreneurs whose strength does not lie in writing. If you find yourself in this situation, by all means, outsource! It could also be that you love writing but may no longer have the extra time and energy to handle it. You can always choose not to outsource everything in content marketing if you have concerns about control. Find a good writer who's capable of writing using your brand voice and you'll be able to focus your energies on your strengths.

Final Thoughts

Growing a successful solopreneur business cannot happen without content marketing by your side. Follow the tips I shared here and I promise you that you'll come up with posts that matter every time and be able to stay productive.