The Top 5 Reasons New Businesses Fail (And What To Do Instead)

Starting a business is like gambling and every entrepreneur will tell you that. However, it’s not just a game of chances where you have a 50-50 chance of making or breaking it. Running a venture is really like a game of poker.

It doesn’t matter how bad or good the cards you’re dealt with. Knowledge of the game, your opponents, and a list of strategies for playing your cards right can increase your chances of staying on the table and winning in the end.

In this article, we’ll discuss the most common factors that startup entrepreneurs tend to overlook that often leads to a failed venture. You’ll also discover on this list some strategies that you can use or take inspiration from for the future.

1. Lack of business planning

This mistake is often made by younger generations of business owners who tend to be too confident that their business idea will sell well. While this is mostly true because these entrepreneur groups are creative, they often skip the meticulous planning part.

Never say “Figure it out along the way.” Details, precision, specification, strictness, time, and preparation are essential.

2. Bad location, web presence, and marketing

Seasoned businessmen will always tell you to start your business with an advantage. A good friend of mine quickly dominated the basic goods delivery market by setting up her first HQ in the heart of their populous city. She made sure that all her customers knew the business’s Facebook page, liked it, followed it, and sent direct message campaigns using a strict schedule.

3. Poor management

Solo management or joint-venture, a business without a good leader is doomed to fail. That’s why it’s important for you (if you’re the head) to be thrifty, knowledgeable, experienced, level-headed, creative, unrelenting, and highly motivated. You should also follow a healthy lifestyle to have more time and energy in guiding your business to success.

4. Being too comfortable with current market conditions

So you’ve successfully executed your business plan, gained profit, and acquired a solid customer base. The truth is, they won’t always be there. You must keep yourself updated on the current market trends and make backup plans for adapting to sudden changes. To do this, you should do a competitive analysis and consumer study.

5. Starting the business for the wrong reasons

Money is a bad motivator for entrepreneurs! While it may be the most common one, it will not keep you focused once you start raking in those bills. Do it for passion, learning, philanthropy, the better of society, your personal beliefs, love of independence, or legacy.

As mentioned, always start a venture with an advantage. One example of this tip is to choose a business idea that’s highly in demand with less competition. Not all businesses are created equal. Some have a chance of success even when started in a tight market and others won’t just make it no matter how much time, money, and effort are put into it.