How to Start a Solopreneur Business Around Your Passion

May 09, 2018

Surely, there’s something you’re passionate about and you’re thinking of building a solopreneur business around it. A lot of successful solopreneurs who have a burning desire for something were able to make it their source of income. Yes, it is possible for you to create the kind of life you want, make money, and enjoy what you do - all at the same time.

Why build a business around your passion?

Most of us have grown up believing that our talents should only be a pastime. That money isn’t found through creative work but instead by working regular jobs and being just like everybody else. This mindset is wrong.

It makes perfect sense to profit from your passion for the following reasons...

You won’t mind the work - When you’re just starting out, it’s normal to work through the night to get things up and running. And when you finally do, there are still days when you have to extend yourself to meet deadlines and goals. If you already love what you do, you’re less likely to complain.
Learning never stops - Try to think of the very few things in your life that you geek out about. These are your passions. When somebody brings up these topics, suddenly you’re an expert. The best part is, you keep obsessing and exploring to the point that you become extremely good.
Opportunities for success - Success results from creativity, not giving up, and having the right attitude. Passion creates unlimited success opportunities because you keep going and going.

Discovered your passion already? Here are tips to turn it into a business.

Write down a solopreneur business plan.

Can you imagine a business without a plan? It’s like trying to survive in a foreign land without a map. You don’t need to have a perfect and solid plan - because there is no such thing as that. At the very least, create a plan that shows you the way. Depending on where you’re headed, think about some basics such as the product or service you’re going to sell, branding, and your daily workflow.

Start a website.

You need a website regardless of your niche. A website is a valuable asset when running a solopreneur business online. It’s where your viewers get to learn more about and interact with you. It supports many business activities that a social media profile can’t such as creating blog content, processing payments, and growing an email list. WordPress allows you to get started for free. But remember that a real business needs a paid website. That’s when you’ll need a web host and domain name.

Do online marketing.

Now that you’ve built a website, it’s time to introduce your business to the world. As a solopreneur, you’ll be handling your online marketing activities unless there are things that you’d prefer to outsource. Here are the different kinds of online marketing strategies you can get started with:

Blogging
Search Engine Optimization
Email marketing
Social media marketing
Content marketing

So… Are you ready to pursue a solopreneur business based on your passion anytime soon? Or is there something that’s holding you back? Let me know your thoughts in the comments below.