How to Convert Your Website Visitors Into Leads

May 05, 2021

Leads are essential in online businesses for survival and growth because they turn into paying customers. The term “lead” might be new for you which is why I’m going to explain to you what it really means. You also need to know how to do lead conversion properly to attract new customers and encourage repeat sales.

Discover the various ways on how to convert someone who’s just perusing your site into a person who wants to do business with you.

What Is A Lead?

In business, a lead refers to a person who came in contact with your services and has the potential to convert. For example, if a website visitor dwells for quite some time, and has expressed interest in your business by signing up for your newsletter, that person is now considered a lead.

8 Ways to Convert Your Website Visitors Into Leads

1. Place a CTA at the End of Your Content

Call-to-actions vary depending on how you intend to convert your visitors. Sign-up CTAs encourage your visitors to register themselves into your mailing list so that they may receive more content from you. Whereas purchase CTAs attract paying customers by promoting the products you sell.

2. Quizzes

If quizzes such as personality or knowledge tests apply to your business, create one for your visitors. When they’re done answering, ask them to provide their email address so they can receive their results. This is a subtle way to grow your mailing list.

3. Exit Intent Pop-Ups

These pop-ups appear when the mouse arrow of your site’s visitor is moving towards the close button of their browser or tab. Like a CTA, an exit-intent popup can be a sign-up form or a product promotion.

4. Live Chat

Engaging your visitors is one of the best ways to convert them into leads because you’re showing them they're in good hands by offering immediate assistance to their queries. You can either choose to have pre-made customer questions and replies or have people ready to answer your customers 24/7.

5. Landing Pages

Landing pages are where all website lead conversions happen. They differ from your website’s homepage by having fewer CTAs, links, and navigation options while being more focused on conversions and imagery.

For example, if your homepage shows a lot of purchase offers for visitors, you should have landing pages with more visuals and information explaining the products you sell.

6. Forms

Sign-up forms should be prepared in a way that reflects the value of your content. You cannot ask your visitors for their confidential information such as their mothers’ maiden names if you sell tools.

Instead, ask about the brand of tools they prefer or whether they value quality over affordable pricing. This can help you put them into different list segmentations where you’ll send highly relevant promotions to each list.

7. Thank You Page

A thank-you page is one essential yet undervalued lead converter. It’s because this is where you show how much you care about your customers’ experiences. You should direct your customers to this page after they have given their information by completing the sign-up forms.

8. Offers

Who doesn’t love offers? You should always have one at every end of your newsletters, updates, and web pages. Your offer can be anything like a bundle purchase discount, a free consultation, or a free ebook in exchange for a sign-up.

Remember to always present a CTA or offer to every visitor on your website. They might be visiting only to look for valuable information. But for those who find your content useful, they will return to gain more value. And for regular visitors, take advantage of the possibility of repeat sales by engaging them.

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