Holiday Marketing Tips for Solopreneurs: How to Stand out This Season

The holiday season -- this is the best time to get the word out about your business and connect with your target customers. People are more ready to buy as they think about delighting themselves and their loved ones. If you’re looking for holiday marketing tips to stand out, Lifestyle Solopreneur shares this guide with you. Check out our list below for the best ideas.

7 Holiday Marketing Tips for Solopreneurs

1. Provide free shipping.

Do you sell products online? Free shipping is an enticing offer and it’s proven to drive sales. Set a minimum purchase threshold for shoppers to qualify for free shipping. Be sure to let people know about your free shipping offer by emailing them or posting on social media.

2. Run a holiday giveaway.

Spark excitement by running a giveaway campaign on social media, preferably Instagram. Encourage people to tag their friends and comment on your post to win a freebie (one of your products or services). Doing this will not only generate brand awareness but will also attract potential customers.

3. Hold a 10-day Christmas sale.

Give your prospects more reason to purchase your product or service by offering deals. If you happen to sell physical products, this can be the perfect opportunity for you to clear old inventory.

4. Decorate your website!

Show off your holiday spirit by dressing up your website. New and regular website visitors will feel more welcome and joyful. Customers love that you’re also getting in the holiday spirit like them! You can feature snow falling on your blog, create a warm welcome message, or add some Christmas colors in the background.

5. Shoot a video message for your customers.

Your audience will be pleased that you made an effort to create a holiday video. This can be a slideshow video (if you prefer not showing yourself on camera) or it can be you giving a short heartwarming message. The latter option is more personal and engaging.

6. Feature a holiday catalog in your next email.

A catalog effectively provides your shoppers with more ideas to buy this season. If you have deals and discounts, be sure to feature them too. You can also show discounted items that are related to those they purchased in the past.

7. Consider advertising on Facebook.

If you have an existing email list or if certain people visited your website, retarget them with Facebook ads. Targeting to those who’ve interacted with you will result in higher conversions.

Final Thoughts

These holiday marketing tips will make a big impact and create customers. A lot of spending occurs during this special time of the year, so it makes sense to invest in the strategies we mentioned. If you have more ideas to share, feel free to leave a comment!