Basic SEO Knowledge Every Solopreneur Should Know

Search Engine Optimization (SEO) is always changing. If you don’t don’t amp up your game, you’ll have a hard time attracting visitors to your website. Even if this is your first year of running your solopreneur business, you need to get traffic as soon as possible - because that’s how you make money.

A few easy SEO strategies can take your website to the top of search engine rankings. Yes, you can implement them yourself whether you write a blog post, connect with other bloggers, or maintain your site.

Read my tips below.

Start content creation with keyword research.

Don’t you write content without understanding the demands of your audience. Keyword research lays the foundation for successful content - it basically shows you which phrases people usually type into search engines when researching online information. If you haven’t yet, make sure to read my guide on keyword research. It’ll teach you basic concepts and how to use a simple tool.

Now where to incorporate your keywords? Include them in your headlines, first paragraph of your blog posts, headings, meta descriptions, and image file names. Be careful not to overstuff your content with keywords. Add them naturally.

Build high-quality links.

To this day, links remain to be a powerful indicator of trust. Search Engine Journal tackles this in their recent post. Links that point to your website from authoritative websites are good links.

To attract more high-quality inbound links, the best thing to do is aim for great content. Write like your life depends on it. Content that’s created beautifully offer actionable advice and are sought-after by most people in your niche. An alternative would be to start a guest blogging campaign. Reach out to bloggers and ask for an opportunity to get published on their blog. Linking back to your website from theirs generates more traffic for you.

Rely on SEO tools.

I can’t imagine how SEO can work without the use of tools. Tools should be in your arsenal as they simplify your work. SEO tools also enable you to keep an eye on the competition. Here are a few ones you should be using from day one:

• MozBar (Free Chrome Extension) - If you’re running a guest posting campaign or want to know where you stand in the competition, MozBar will show you essential website metrics - Domain Authority, Page Authority, number of links, and spam score.
• KWFinder - You have 3 allowable searches per day if you use the free version of KWFinder as your keyword research tool. What I love about it is that it shows you the exact search volumes of keywords, difficulty score of keywords, and competitor sites that already rank for a keyword.
• Yoast SEO - It’s must-use SEO tool for checking your blog post as you write it. It analyzes your use of a keyword, internal and external links, and the readability of sentences.

Keep your website fast.

A fast loading website improves your SEO performance in such a way that it creates great user experiences. Visitors who land on your website can accomplish what they want with ease - signing up for your mailing list, viewing your product pages, and processing payments. You’d want to keep your bounce rate as low as possible and increase the time people stay on your pages.

You can increase website speed by using a Content Delivery Network (CDN), removing unnecessary plugins, and compressing your images and files. No matter the nature of your solopreneur business, having a fast website satisfies your audience.

Final Thoughts

I know, there’s so much that needs to be done to ensure the success of your business. A few simple things can take you to a much better place and these basic SEO tips are among them. Share this post with your friends if you enjoyed it.