5 Types of Freelancers You Should Hire to Grow Your Business
A lot of business owners measure their success based on how busy they are. Why? Because more responsibilities can mean more opportunities for expansion. But before you start taking the next steps to expand your venture, you must face the reality of having to outsource.
Since you’re a solopreneur, you mustn’t go straight to draining your budget yet in terms of hiring helping hands. One good way to start outsourcing work in an affordable way is to hire freelancers. Here are some types of online workers you should add to your remote team to get stuff done.
1. Virtual Assistant
A virtual assistant (VA) is like a secretary. But instead of being by your side most of the time, they assist you from their locality. There are plenty of tasks a virtual assistant can do for you. They include answering your emails and phone calls, scheduling your important meetings, doing market research, booking travel and accommodations, and managing your contact lists.
By hiring a VA, you’ll have more time to spend with your family and think about new marketing strategies to boost your business’s presence. You’ll also save more money because hiring a VA costs less in terms of labor costs than having an office secretary.
2. Web Developer or Programmer
It’s important for businesses, small or large, to have a website. This is because most consumers nowadays shop online. If your business has a website, you’ll have more exposure and can easily reach out to more prospects. Not only that, but consumers visit a business’s website to know the brand better before availing themselves of its products and services.
Think about customer loyalty through resonating values. To create a website for your business, you must hire a programmer that focuses on website development. And by hire, I mean for the long term. The developer’s job isn’t done after your website is online, they still need to do maintenance such as fixing bugs and glitches.
3. Writer
As a follow-up to owning a website, you must have a writer that can create newsletters regularly to help your brand stay in your customers’ minds. Writing isn’t easy. It takes a lot of time to make campaigns and you can’t do it alone on a regular basis.
Another benefit of hiring a freelance writer is that you can task them to write articles daily which have well-worded call-to-actions (CTAs) at the end. Your CTAs can then be about products that you sell or services that you offer. This strategy is one of the best ways to boost your sales.
4. Bookkeeper
Bookkeepers and virtual assistants do have similar job descriptions. The only difference is that a bookkeeper’s work puts greater emphasis on keeping your most important documents safe. Most of the time, bookkeepers are hired by real estate business owners where property titles and legal documents are treated like babies.
In terms of benefits, a bookkeeper is the best at making sure your taxes, permits, and other bills are paid on time. Because of this, you’ll have less stress at work because you’ll have less worries about your financial obligations.
A virtual assistant may be as competent as a bookkeeper. However, a VA cannot be as trusted when it comes to handling finances because they don’t undergo training and receive proper certification.
5. Graphic Designer
Brands need to have a memorable element to become successful. There’s no other freelancer perfect for this job other than a graphic designer. Freelance designers know well about the use of color psychology and logo design.
You can hire one to create a beautiful logo for your business that will take it to the next level. Not only that, but a graphic designer works well with a web developer. A duo of these freelancers can make you a website that’s comfortable and pleasing to the eyes of visitors and your brand’s customers.
Growing your business is hard. It’s even harder if you do it all by yourself. If possible, hire online talents to lighten up your workload. It may add expenses to your budget, but overall it’s a good investment because you can do more things efficiently as an entrepreneur.