5 Creative Marketing Ideas to Compete Against Bigger Businesses
Small and medium businesses often find it hard to compete against competitors with bigger marketing budgets. Yet the truth is, the bigger a company, the more advertising stuff it overlooks. One example is overexposure. Corporations fail to understand that the more exposed their brand is, the more greedy they appear to consumers.
That makes them easily hated forcing customers to opt for lesser-known brands. And in that hate, these disinterested customers become open to simpler and more creative advertising tactics. Here are some examples of marketing ideas to outperform even the most difficult of your competitors.
1. Street art
Most people love street art and compared to the giant tarps and billboards of Times Square, artistic urban visuals capture more attention. Not only because they are beautiful, but also because you can draw them at places passersby wouldn’t expect.
Street art can be anything. A few examples are sidewalk chalk writing and spray painting your ad beside drainages. If you want to go big, paint a mural of your brand beside a big building or commission an artist if you’re not that creative. Make sure your mural is legal.
2. Unusual sponsorships
Expose your brand to events and other products that aren’t related to your business’s niche. For example, sponsor a running event if your business is a burger joint. It may be unrelated but people who’ll see your brand’s logo will get curious and will want to know what it’s about.
Another unusual sponsorship idea is advertising on rental transportation such as bikes. You may notice that some big businesses also use this strategy such as CitiBank and Alvedon. Yet, you don’t have to worry much about it because only a few capitalize on this marketing tactic.
3. Online contests
Online contests are great for many reasons. Yet the greatest benefit of it for marketing is that anyone can easily join. So you can expect your small competition to quickly spread, especially if your prize is coveted by many.
There are plenty of online contest strategies you can use like a social media photo, video, caption posting, and vote submission. And you can ask participants to enter their contact information which you can use for future direct marketing campaigns.
4. Memes
The best way to target younger audiences is to utilize internet culture references. You’ll need to have extensive knowledge to pull this off. Because if you don’t, you might end up using a meme with a cringy context that would cause potential customers to hate your brand.
Here are several factors to create the best meme to advertise your business: Humor, relevance, and timeliness. Avoid using old meme templates and always have someone younger to check the meme you’ve created for its comedic value.
5. Stickers
As larger companies put their focus on straightforward digital advertising, the use of smaller and simpler strategies becomes effective again. And another creative yet simple marketing strategy is handing out stickers of your brand to anyone.
Now, why is this idea highly effective? It’s because they’re cool and can be attached to virtually anything. Any object that your brand’s sticker attaches to such as a phone cover, laptop, or car window becomes a mobile advertiser.
The more large corporations and bigger businesses focus their attention on high-budget advertising, the more effective your creative and simple marketing ideas will be. Remember, the road less traveled can make all the difference.
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